Feng Shui of the Apple’s new HQ in Cupertino

The feng shui of the new Apple HQ in Cupertino is worth a quick look.

As imagined by the late Steve Jobs, it looks like a space ship – very appropriate for the space age. The future of design, mobile devices and new frontiers of innovation is probably going to happen there – Cupertino, the Californian city in the foothills of the Santa Cruz Mountains – that is home to Apple.

Apple New HQ Cupertino

Apple New HQ, Cupertino

The new Steve Jobs Theater was unveiled today with the announcement of a couple of ‘new’ products (in spite of the leaks) such as iPhone X, iPhone 8 and Apple TV and the world’s first proper glimpse of Apple Park. Disappointingly, it’s not a theme park but the new company campus, build to the tune of $5 billion.

It all started on June 6, 2011, when Steve Jobs presented the proposals for a new Apple H.Q. He said then, “We’ve come up with a design that can put 12,000 people in one building,” saying the structure would look like a little spaceship that had just landed. That council meeting was his last public appearance and unfortunately, he died four months later.

Apple's new HQ in Cupertino - curved shapes

No cutting or shar chi
True to feng shui principles of avoiding ‘cutting chi’ or sharp corners or straight lines, Steve Jobs said: “There’s not a straight piece of glass in the building, it’s all curved.” Curvilinearity rules. My own MSc environmental psychology research confirmed years ago that people prefer curved shaped to angular ones, not to mention that feng shui has been going on about it for the last 4ooo years and the late Zaha Hadid, the undisputed queen of curves have been famous for them.

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